A logo design is not that simple? Think again. There’s more to crafting the visual identity of the brand, just put the name of the square and called it a day. Logo designers are in high demand and this is a good opportunity for a logo is often the customer’s brand perception, decision-making and product sales, which may affect the general attitude toward the company, is the first impression.
We painted with logos and brands that we live in a society. Shoelaces recognize still cannot tie their very own logos or company who want to be able to show that just sold at the market to offer the children.
I think it’s time for the visual identity of the company’s facelift, for those who want to travel to a completely new design, Mash able Tips for creating a great logo design to a few experts.
1 is a unique and clever
A logo helps to differentiate the brand from its competitors, so it’s important to stand out from the rest of the picture is a lot of fighting brands.
In most cases, imitation is the best form of flattery, with logo design, this is not the case.
“What is important is that there was a certain something different, I believe that is something,” David Airy, graphic designer and founder of Logo Design Love said. “It was originally created (some would say) is very difficult, but it should be the goal.”
Deborah HARKINS, crowd sourced design site 99designs creative director confirms that the risk of plagiarism. “When something appears on the Internet, but it does not use the forum, there is no way to ensure that.” In fact, you can go to areas such as plagiarism as a thief Logo Designers who are unsure of the authenticity of the design.
Create a special design to prevent imitation, but also design something out of the box. It’s easy, just take industrial icon, but it’s important to be creative. “Mercedes logo on a car: Virgin Atlantic logo is not an airplane: Apple logo a computer,” Airy says in his book.
2 Understand the brand
Yes, your logo, a photo, as well as the input and design markeLogo, you need to consider a contribution for a specific audience. Write what you make. For some inspiration, check out sites like nice It is the philosophy of the brand, maybe even a mood board of images. But beware: not only inspired by the aesthetics and deep. “Other brands may be useful in full-time education, but the designers have to be careful not to get inspired by it,” said HARKINS. “Any design work should be original and unique brand attributes map directly back to the client.”
Due to a trademark or service call is more focused emotions. Current and want to have fun. What services and what the brand is trying to be. While it is useful to keep up with design trends, this is a person who can help you along the way, a quick assessment of the brand, the brand is important to follow personality. Here.
More than anything, what the logo says. Each logo has a story filled with meaning and purpose. For example, fruit and “byte” No, please Apple. Or Wikipedia, the unfinished puzzle pieces coated with characters from different writing systems. Two simple logo, but circles back to the ideology of the brand has an extra twist
3 – Color Key
Bear in mind that you need to think about every aspect of the image, taking the brand identity. Color is bright and can attract anyone’s attention, but also to look at the trash can. Muted colors radiate sophistication, but the head can be seen. The Mousetrap “science behind Colors” and infographic published an article in the fall because of a simple error message, with the company logo design color psychology goditjeLogo shows the brush – you can convey the message of each color has a different context and nuance. Here is a break down faster.
• Red: energetic, sexy, and bold
• Orange. Creative, friendly, youth
• Yellow: Optimistic, resourceful, and Sunny
• Green growth, organic, learning
• Blue is a reliable, professional medical, quiet
• Purple evocative, wise, spiritual
• BLACK reliable and powerful
• A simple, clean, clean, Draw
• Pink, fun and flirty
• Brown: History of Sustainable Agriculture
4 What is the name?
Airy and symbol of the logo consists of two elements of the market. Before a company presents itself as a symbol, the majority of ads (think: Starbucks or Mercedes). Some companies such as Ray-Ban, Coca-Cola and IBM prefer to keep all the news.
Or you can use a brand name, depending on the nature of the news. “Your company has a unique name, then you can get away with the logo: However, if you have a common name, then you have a logo which can be accessed through the company’s need to do something for” logo design blogger Jacob Cass, taking into account the type of text when, perhaps, a hint, or HypeForType such as some well-known logo of useful sites available in the Font Squirrel, tweak, unnecessary fonts, make sure to avoid the use of negative space and private fonts in a previous article, told Mash able. Coca-Cola script trying to rip them off and others have appeared on the diagonal.
When all else fails, your friends, Helvetica, such as NARS, Target, Crate & Barrel, JCPenney, and many well-known brands such as American Apparel Open a sign of good use.
5 simple and flexible hold.
It is important to have a balanced combination of this simple, fun, and you want your logo to be interesting, but I do not want anyone to sit and analyze the logo to take a look. A good example of the FedEx logo, speed, accuracy and leadership to create a simple arrow in the News ktheseImazhet opened in negative territory. In addition, the company ships the classification of the “old” type color changed. Amazon not only his name, but with an extensive inventory of used in reference to a small arrow a → Z.
Logos will be displayed on multiple devices and social media in the digital age; you can design the paper now that’s something. The backgrounds, business apps, icons, avatars, and look great with a variety of pressure, and the size must be flexible. In the same way, all three of the Adidas brand plans to use the parallel bars. Visual changes slightly depending on where you see it, but it always contains the same ingredients.
“We feel like the Internet is a little bit more, I do not know what, when, a few years or even months at a logo (or feel) for
Problem, “Raj Abeyance executive director of the brand, you want to design something that over the years, but along the way will be open for small iterations. Most all brands of the company on the internet is a great example of design guidelines to create what exactly will be reduced if the style guide.
6 Do not expect immediate success.
Nike; puma; all iconic logos Audi, but nothing is successful, it is time to gain popularity. Even if you work in the direction of the most beautiful combination of Logos, not just iconic. That depends on the success of the product in the current market. “What do you think of a good design and it is not just the people who were in the vicinity of CRAFT any multinational enterprises, because of the design, such as a portrait, but that might be a good local shop,” Airy said.
“Many of our customers, if it’s potential finally, it can only be achieved iconic status in design.”
But their iconic logo is so beautiful. If you look at how they are taken, you can see the big picture of the principles of the brand. Nike designer Carolyn Davidson, this step shoes, Swoosh that looks good, it shows something. Audi offers the company’s four brands affiliates. Puma, Puma jump title with a simple explanation.
The first patient is expected to have the bill because it is important not to rush to change your design. “If you’re tired, just because of the logo change, or because competitors do not,” said HARKINS. “If you have the time to develop a logo, that can be transferred, look for items.”
7 using online resources and tools
A little bit of inspiration, collaboration, or for those who need help to design a company logo is a vast sea of information online.
99designs Logo Store, the shelf life full of ideas for those who are looking for a tight budget, it offers unique hand-screened logo, and the site offers the opportunity to the customers to see the game from the beginning, it is an integral part of the result. Applications as well as customers across the logo column of the site help you to make a tough decision. “99designs to create their favorite social networks and the voice of the customer to invite people to share communications via e-mail,” said HARKINS. “These people are often surprised when the peak is in the design of their addiction. Finally, they need to make their decision.”
There is a fee to download a high quality version of the printer, though, those who want to design their own website, and Logo Yes Logo Maker is an easy to use and free logo design interfaces.